Womens Jewelry

De Beers was founded in South Africa in 1888 and today is the largest producer and seller of diamonds. Almost from the beginning the De Beers company has had a strangle hold on the diamond industry and a huge advertising budget. Diamonds are not as rare as the advertiser would have you to believe. De Beers keeps a huge stockpile of diamonds and tightly controls supply.

De Beers started the very successful advertising campaign A Diamond Is Forever in 1947. The Advertising Age magazine has voted this to be the most recognizable advertising line of the twentieth century. This advertising campaign was designed to discourage diamonds owners from putting their old diamonds back into the market. The success of this campaign turned diamond into the symbol of eternal love and dramatically increased demand for the gems.

The ability to create cubic zirconium happened in the 1950 but it was not until 1979 that it became economically feasible to mass-produce and use them as a diamond substitute. Only a gemologist can tell the difference between a diamond created by nature and a diamond created in a laboratory.

There are several companies that are investing a lot of time and money in developing a laboratory-grown diamond process and are doing quite well. Because of the diamonds optical, thermal, chemical, and electronic properties, laboratory-grown diamonds have a lot of potential to affect many industries and not just the Jewelry industry.

Gemesis is a company founded in 1996 and based in Sarasota, Fla., that is growing diamonds in high-pressure, high-temperature crystal growing chambers. Each chamber starts with a tiny diamond crystal or diamond seed that is bathed in a molten solution of graphite and a metal-based catalyst at about 2,600 degrees Fahrenheit and 58,000 atmospheres of pressure. The diamond begins to grow, molecule by molecule and in about three and a half days a gem-quality 2.8 carat rough diamond has been created…. Man Made Diamonds continue …